My online vintage lighting store.

 

Moderne is an aesthetic which developed as Art Deco waned in popularity. The Moderne aesthetic was relatively short-lived, and reached the height of its popularity in the late 1930s. Emerald City, in the movie Wizard of Oz, is Moderne gone Hollywood. Many lighting fixtures labeled Art Deco are more accurately Moderne.

You would think that such high-style fixtures would only look right in high-style Moderne interiors. But, very few homes in the 1930s were as such. Very few. So why did lighting manufacturers nonetheless pump out such fixtures? Because home-owners, no matter how traditional their home décor, craved modern, up-to-date lighting (hugely influenced by Hollywood movies). Such lights were seen as fresh, with élan, and not what your mother had!

And all this takes us to…something astonishing.

 

 

 

 

My online vintage lighting store.